Asma is a Tunisian-Swedish changemaker, strategist, and advocate for social justice and inclusive development with over 15 years of experience across the MENA and EMEA regions. With a background in business administration, financial engineering, and a master’s degree in Leadership for Sustainability from Malmö University, she has built a career at the intersection of social innovation, civic engagement, and systemic transformation.

As co-founder and former director of the Tunisian Center for Social Entrepreneurship (TCSE), Asma played a pivotal role in introducing and institutionalizing social entrepreneurship in Tunisia after the 2011 revolution. Through TCSE, she helped shift a deeply rooted reliance on the state by fostering a new changemaking culture. The organization supported changemakers in over 10 vulnerable regions, accelerated more than 450 social enterprises, and contributed to the creation of over 1,200 jobs. She also led national and regional policy advocacy, bridging grassroots innovation with long-term strategies for the social and solidarity economy.

Asma has co-produced two documentaries and Tunisia’s first collective book on social entrepreneurship, helping reframe civic agency and local leadership in public discourse. She has also led and published original research on the evolution of the sector in Tunisia, informing national strategy and ecosystem-building.
In 2025, she founded Rooted in Commons, a citizen-led initiative grounded in activist-driven systems change and civic imagination. It builds inclusive, participatory ecosystems where public policies grow from care, collaboration, and shared responsibility.

Asma is also a TED speaker and contributor to global dialogues on feminist organizing, public innovation, and social economy.

Asma is a Tunisian-Swedish changemaker, strategist, and advocate for social justice and inclusive development with over 15 years of experience across the MENA and EMEA regions. With a background in business administration, financial engineering, and a master’s degree in Leadership for Sustainability from Malmö University, she has built a career at the intersection of social innovation, civic engagement, and systemic transformation.

As co-founder and former director of the Tunisian Center for Social Entrepreneurship (TCSE), Asma played a pivotal role in introducing and institutionalizing social entrepreneurship in Tunisia after the 2011 revolution. Through TCSE, she helped shift a deeply rooted reliance on the state by fostering a new changemaking culture. The organization supported changemakers in over 10 vulnerable regions, accelerated more than 450 social enterprises, and contributed to the creation of over 1,200 jobs. She also led national and regional policy advocacy, bridging grassroots innovation with long-term strategies for the social and solidarity economy.

Asma has co-produced two documentaries and Tunisia’s first collective book on social entrepreneurship, helping reframe civic agency and local leadership in public discourse. She has also led and published original research on the evolution of the sector in Tunisia, informing national strategy and ecosystem-building.
In 2025, she founded Rooted in Commons, a citizen-led initiative grounded in activist-driven systems change and civic imagination. It builds inclusive, participatory ecosystems where public policies grow from care, collaboration, and shared responsibility.

Asma is also a TED speaker and contributor to global dialogues on feminist organizing, public innovation, and social economy.